Well, as the last issue was such a success and the shops were well and truly phoning the office line continuously to order extra copies, its certainly time to ponder if the dying medium of print really is dying?

With emphasis on ipads, iphones, mobile apps and down loadable sources of information, will someone enlighten me and tell me why, oh why, oh why... are we selling out 5000 copies of the magazine each and every month?!

Having recently posting (snail mail) and politely accepting an invitation to the biggest publishing expo in London, I wonder what exactly the flight and tube train will lead me into.... will the stalls all sparkling and shining examples of 'new tech' and 'innovative' insightful lead me to believe that there is a whole 'new world' of untapped customers all trying to get our information but failing to? 

I wonder if the corporate world will lure me into the fold with statistical data analysed to the carbon-dated bone and able to provide me with a total genetic breakdown and make-up of each and every one of my customers? I think not - but its every marketer's wet dream.


In the meantime, I will continue, with the proven, track record proven that it - way that we do it now... a monthly magazine - with an annual over the quiet season, and our ethos of including everyone that counts. After all, with the phone lines almost jammed and subscriptions on the up - does this audience just prefer a hand held glossy paper copy?